Slashing CPA by 40% for a B2B SaaS Startup

A fast-growing B2B software company was burning through their marketing budget on Google Ads. They were generating leads, but the Cost Per Acquisition (CPA) was too high to be profitable.

Their account was riddled with broad-match keywords, resulting in their ads showing up for irrelevant searches by students and non-buyers.

We performed a massive negative keyword audit, eliminating thousands of wasted clicks. We restructured the account using the SKAG (Single Keyword Ad Group) methodology for absolute relevance.

We also designed and A/B tested new landing pages using Unbounce, ensuring that the message on the ad perfectly matched the message on the landing page.